Why Use a REALTOR® When Selling

A REALTOR® helps you through every aspect of selling your home

The selling process starts with determining a reasonable asking price for your home. Your REALTOR® can give you information on what is happening in your area and what other properties are selling for. This generally helps in determining what a fair price for your property is. A REALTOR® is a key factor in getting your property sold for the best price quickly and with minimal stress. A REALTOR® is bound by the REALTOR® Code of Ethics where the client is the REALTOR® first priority and the client’s needs are put before the REALTOR’S®.

 

Marketing

Next, a marketing plan is used to get your property the most exposure. A REALTOR® can recommend repairs or cosmetic work to get your home in its best showing capabilities. Marketing isn’t just putting your property in a magazine or newspaper, it is also about communicating with other REALTORS® to let them know what property has just been listed as well as letting the public know. More than 50 percent of real estate sales are cooperative sales, which is when another REALTOR® brings a buyer to purchase your property. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82 percent of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts.

 

Security

When a property is marketed with an agent’s help, you do not have to allow strangers into your home. Agents will generally pre-screen and accompany qualified prospects through your property.

 

Negotiating

The negotiation process can be stressful and time consuming for both the seller and the buyer. Your REALTOR® can help with the negotiations without compromising your marketing position. The agreed price is only the beginning of many processes such as appraisals, inspections and financing, which any one can lead to failure. Your REALTOR® can help you write a legally binding agreement that will more likely help the home selling process.

 

Monitoring, Renegotiating and Closing

After the initial sales agreement and before the sale is finalized there can be many questions. What do you do about unexpected repairs that are required before the buyer can obtain financing? What happens if something comes up in the title search? What happens if your house does not appraise for the price you agreed on? What are my legal rights if the buyer backs out? These are just a few of the questions that can be answered by a REALTOR® and get the selling process back on track to finalize the deal and close on the property.

 

Why use a REALTOR®?

All real estate agents are not the same. Only real estate agents who are members of the National Association of REALTORS® are properly called REALTORS®. They proudly display the REALTOR® logo on the business card or other marketing and sales literature. REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reports that almost 85 percent of home buyers would use the same REALTOR® again. Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®.

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